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What Is a Good Conversion Rate in Real Estate?

Sales Performance

What Is a Good Conversion Rate in Real Estate?

Abe SafaApril 21, 2026April 27, 20266 mins0

A good conversion rate in real estate depends on which stage of the pipeline you’re measuring —…

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A four-stage real estate listing funnel diagram showing the conversion path from Contacts to Pendings. The graphic highlights key performance benchmarks at each stage, such as a 10-15% Contact-to-Appointment rate and a 70-90% Listing Close Rate, to help agents identify their specific business bottleneck.

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